in Mobile Speed

4 Advanced Tactics to Optimize WordPress for Mobile

In one of our previous posts we covered 5 easy ways to make WordPress faster on mobile devices. Those techniques are enough to make major improvements, but there are some other advanced things you can do that will significantly improve your site’s mobile speed too.

Read on to learn more.

Choose the right web hosting

This is one of the things you should do first: ensure that the servers you run on are fast and reliable for the best experience.

Apart from many other benefits, upgrading your plan or moving your site to a better host will considerably enhance your site’s performance and speed, especially if a lot of users are browsing your site at the same time.

Best WordPress Hosting Comparison

Best WordPress Hosting Comparison for 2017 by Design Bombs.

Shared hosting is a convenient option when you are starting out and your website is small, but it can be a problem in certain circumstances. On shared servers you and thousands of other users share the same resources, which keeps the cost low. But if another site on the same server uses a lot of those common resources or receives a large amount of traffic, yours may run slower as a result.

With a Managed WordPress Hosting you don’t need to worry about this as it specifically takes care of server optimization for hosting a WordPress blog or website. It is like a dedicated server that is associated only with your site.

Now you should just take some time to find out which hosting company will be best for your situation. Luckily, this comprehensive article by Design Bombs simplifies everything for you and makes a comparison between the best WordPress hosting services out there.

If you want to know if your host is an issue, check out how your WordPress site is performing with these testing tools.

Use a Content Distribution Network (CDN)

global-map-network-cdn

World map vector designed by Freepik.

Using a Content Distribution Network (CDN) service can also be of great help in speeding up your WordPress site across all devices, especially if it has rich graphics and media, or you have a global audience.

Sometimes, the server delivering your site may not be close to your users geographically. To reduce the distance between the visitors and your website’s server, a CDN stores a cached version of its static files in multiple geographical locations.

This way, the CDN will deliver your content to a person browsing your site using the nearest server to the visitor’s geographic location.

Nowadays, many hosting providers offer CDN services as an add-on. But if your host doesn’t have this option, there are a lot of both free and paid CDN providers that can help you improve your user’s experience in terms of speed. CloudflareMaxCDN and Amazon are some of the most popular ones.

Enable AMP on your WordPress site

AMP WordPress plugin

The Google’s Accelerated Mobile Pages (AMP) project is an open source initiative to optimize mobile pages for publishers. It aims to improve website’s performance with a strong focus on speed and loading times.

This plugin by Automattic makes it very easy to setup AMP on WordPress. After activating it, all the posts on your site will have generated AMP-compatible versions. You can check the AMP version of your articles by adding /amp/ to the end of the URL. For example: www.yoursite.com/name-of-the-post/amp/.

Accelerated Mobile Pages are web pages designed to load near instantaneously. If you run a news site or a blog, it will definitely help you to provide a much faster experience on mobile devices.

Minify CSS and JavaScript files

“The term ‘Minify’ is used to describe a method which makes your website file size smaller. It achieves this goal by removing white spaces, lines, and unnecessary characters from the source code.” – WPBeginner

Minifying your WordPress CSS and Javascript files reduces the number of individual files by combining them into one. Minified files are smaller, so they load faster and require less HTTP requests. This can improve your website speed and performance too.

There are some WordPress plugins, such as WP Super Minify or Better WordPress Minify, that you can use to minify your CSS and Javascript calls.

Conclusion

Maintaining your site for mobile is not simple, but if you work on it and take mobile speed a priority for your site, you will see huge positive impacts on your business.

There a lot of ways to improve your WordPress site’s speed and performance, but you don’t have to put into practice all of them. Remember that sometimes the most basic changes can have the biggest impact.